Photography

Photography helps amplify the stories Communications and Marketing aims to tell, whether through faculty or student portraits, campus events, or compelling class guests. The Communications and Marketing office produces images for a range of uses, like editorial publications, the HGSE website, social media channels, and marketing projects.

Planning and Selecting Imagery for Your Publication or Project

In order to be successful in selecting visuals, HGSE photo editors should pay careful consideration to the following aspects of images:

Quality

The best images for HGSE’s site will be thoughtfully planned and well-executed. Though more casual and DIY photographic styles have risen to popularity via Instagram and other social platforms, an image must have high-quality composition, focus, and clarity to carry a webpage or document.

Copy Needs

When shooting and selecting images, be sure to pay attention to the need for copy space and avoid layering any design elements over an image’s focal point.

Brand Representation

HGSE’s communications and marketing strategy is rooted in conveying impact. For that reason, photography should strive to evoke impact or create a sense of discovery or action (or the possibility of action). Images can try to evoke the potential changes that education can bring about in an individual’s life. They can attempt to capture and prioritize the seminal moment of an educational experience or achievement, and convey a time, place, and feeling.

Images should also communicate the warm, welcoming, and inclusive culture at HGSE — and should reflect a community that tries to create a strong sense of belonging. 

Using HGSE’s SmugMug Photo Gallery

HGSE uses SmugMug as a digital repository for the school’s photography, most of which was created or commissioned by the Office of Communications and Marketing. Smugmug is managed by Marcom, which provides access to trusted internal partners, who may peruse galleries in the collection to select photos for communications and marketing purposes.

Access to Smugmug

To gain access to Smugmug, and for questions about image selection, contact Jill Anderson, Marcom’s assistant director of creative media.

Terms of Use and Guidelines for HGSE Smugmug Users

  • Do not use or share images that include children under 18 without confirming clearance to use. 
  • Do not share close-up images of individuals if a publication or social media post is representing a particular opinion or point of view that could be misinterpreted as being attributed to the person pictured.
  • For social media posts or publications that are advertising or promoting a program, offering, or opportunity on behalf of HGSE, consider photo selection carefully. Generally, avoid using close-up photos of an individual or a small identifiable group for any advertising purpose without discussion with Linnea DiPillo, HGSE’s director of marketing. Consider whether a broader campus scene or a larger group/non-closeup would work better.
  • Please use the "Info" function within SmugMug to see specific information about individual photos.

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