Our Brand Personality

These are some of the traits that define HGSE’s character. We use them as a filter to set the tone for everything we create.

IMPACT-ORIENTED
Focused on improving outcomes for learners across
all areas of education.

                 

RIGOROUS
Constantly innovating and inquiring to answer the
needs of education.

ACTION-ORIENTED
Committed to making educational change.

  GROUNDBREAKING
Revolutionizing education.

EQUITY-DRIVEN
Wholly committed to fostering high-quality educational opportunities and positive outcomes for all.

  INCLUSIVE
Committed to a community that values each individual
and the work we do together.

EQUITY-INFORMED
Considering and including the perspectives of many voices, including those typically marginalized or under-represented.

  MEANINGFUL
Making a measurable impact on the lives of students, educators, education leaders, the greater field of education.

HOPEFUL
Empowering educators to meet emerging challenges.

 

 

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We maintain consistency when referring to the school, in order to crystallize HGSE’s purpose in the minds of both new and familiar audiences.

Consistency in referring to the school also helps to minimize confusion and to differentiate HGSE from peer and competitor institutions.