Templates & Downloads
These documents have been designed to ensure optimal readability and to convey the appropriate level of formality required of official communication materials.
The relationship between the elements of the identity system have been carefully considered and have been placed to ensure appropriate information hierarchy with adequate clear space. Please ensure that the conventions established in this section are followed exactly.
The Communications and Marketing Office provides some Microsoft Word and Powerpoint templates to help you maintain a consistent branding style for your marketing materials. For materials not on this list, please use the Marketing Request Form.
- Powerpoint Template: Standard and Widescreen
- Digital Letterhead (Word)
- Email Signature (Word)
- Name Badges (Word)
Presentations should obey all preceding rules regarding image selection, logo usage, and brand messaging.
When using presentation templates, resist the temptation to reduce text size or use autofit functionality. Large type is easier to parse, especially in large rooms. Ideally, a slide’s text should only support the verbal point being made. The less text on a slide, the better. One rule of thumb regarding type size in presentations is to estimate the age of your oldest audience member and use a point size half of that. Seventy-year-old professor in attendance? Use 35 pt.
Technologist and entrepreneur Guy Kawasaki suggests following the 10/20/30 rule: A presentation should be no longer than 10 slides, should last no more than 20 minutes, and the font size should be at least 30 pt. That’s not always possible, but the point stands: type size should not be adjusted below a certain threshold.
Download HGSE Logos
For your information:
- For designers and professional printing companies
- Vector files (scalable)
- For use with Illustrator or InDesign
- Files marked "Wht": white lettering, printed on dark background
- CMYK: digital printing
- PMS: offset printing and merchandise
- HGSE PMS red: #187
- Files marked "reverse" are white
For your information:
- Low resolution for screen use (web, email, Powerpoint)
- RGB
- PNG
- Files with "White" have white lettering and should be used on dark background
- Files marked with "transparent" have a transparent background and should be used in cases in which a background color is already set. For most social media sites, use the files that do not have a transparent background.
- If higher resolution needed for Powerpoint, use Desktop Printing files